Media Ontology – Mapping of Social and Art History of Novi Sad
organized by New Media Center_kuda.org
April 19th – May 24th, 2008
Saturday, April, 19th - - Opening Day Events
kuda.org presentation at 4PM
curatorial tour at 6PM
opening reception from 7-9pm

The exhibition Media Ontology - Mapping of Social and Art History of Novi Sad
represents a dialog between conceptual art practice from the 1960s and
1970s and contemporary new media art practice. Combining two aspects of
artistic engagement, New Media Center_kuda.org wants to re-establish a
practice that determined the end of the 1960s and 1970s in Novi Sad,
bridging it with contemporary art practices that are closely related to
local and global socio-political developments.
Experience of Conceptual Art from the 1960s and 1970s
Part of the exhibition that maps and reveals art and social practice of
Novi Sad Neo-Avantgarde scene of the 1960s and 1970s has been an
integral part of the research project and exhibition named The Continuous Arts Class
produced by New Media Center_kuda.org in 2005. To the majority of
practices presented within this project, the product itself, the
artifact, was not of crucial importance, which was common ground for
conceptual art regarding the process of dematerialization of art works.
What was important were processes, ideas, experiences, the social,
political, ethical and aesthetical positions of creation as such, which
corresponded to the investigations and experiences of so-called new
artistic practice of the 1960s and 1970s, that is, conceptual art,
performance, mail art, visual poetry, analysis of the art market,
social engagement, and feminism.
New Media Art and the Critique of the Industry of Ideas
The exhibition Media Ontology - Mapping of Social and Art History of Novi Sad also
presents contemporary and new media art practices, having in mind that
in the postindustrial information economy ideas became commodifiable
objects that constitute today's capitalistic exchange. The exhibition
also raises the question of so-called 'new media' today, pointing out
that exploration of media is qualitatively identical to the problems of
the neo avant-garde of the 1960s and 1970s, while conducting
experiments with installations, video and electronic sound. These
problems deal with the question of relationship between the medium and
the content, specifically asking: what is new in new media? The
avant-garde's aspiration to penetrate society and lead it into a
utopian project of creating a just society is closely connected to
today's media research, which also seeks channels to address society.
New Media Center_kuda.org is an
independent organization located in Novi Sad, Serbia, which brings
together artists, theoreticians, media activists, researchers and the
wider public in the field of Information and Communication
Technologies. In this respect, kuda.org is dedicated to the research of
new cultural relations, contemporary artistic practice, and social
issues. Specifically kuda.org’s work focuses on questions concerning
the influence of the electronic media on society, on the creative use
of new communication technologies, and on contemporary cultural and
social policy. New Media Center_kuda.org opens space for both cultural
dialog and alternative methods of education and research.
Artists, filmmakers, etc. included in the show are E. Kôd, Branko
Andrić, Bogdanka Poznanović, Božidar Mandić, Čedomir Drča, Februar,
Janez Kocijančić, Januar, Katalin Ladik, Kôd, Mirko Radojičić, Miroslav
Mandić, Slavko Bogdanović, Slobodan Tišma, Tibor Várady, and Želimir
Žilnik.
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Additional events:
Saturday, April 19th 4PM
New Media Center_kuda.org members Branka Curcic, Zoran Pantelic, Borka
Stojic, and Orfeas Skutelis present on New Media Center_kuda.org
Saturday April 19th 6PM
Curatorial tour of the exhibition: Media Ontology – Mapping of Social and Art History of Novi Sad
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With special thanks to the:
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